In the spring of 1978, New Balance gave their designers the go-ahead on an ambitious undertaking: develop the very best running shoe, regardless of the time it takes or the money it costs. The result was the 990, a shoe that’s been raising the bar on quality ever since. With the 990v2, the legend continues. A perfect blend of cushioning and style, this shoe looks as good on your morning run as it does on the runway. In this edition of the classic, ruby-colored details represent the 40th anniversary of the 990.