Close your eyes. Think ‚Äújeans.‚Äù Now open. They were 501s¬Æ, right? With a classic straight leg and iconic styling, they‚Äôre literally the blueprint for every pair of jeans in existence ‚Äî burned into the world‚Äôs collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they've never gone out of style. And they never will.