Amsterdam-based streetwear brand Patta and Tommy Hilfiger are excited to announce the launch of their next collaborative collection. Using the melting pot of NYC as the backdrop, the Patta x Tommy collaboration revives the spirit of 90s hip-hop and pays tribute to both brands’ streetwear heritage.
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The collection is a reinterpretation of classic styles, characterised by ‘90s hip-hop influence. Preppy staples have been reworked for a timeless relaxed fit while the Patta logo and the Tommy emblem are combined across T-shirts and hooded sweaters. The varsity jacket boasts additional graphics highlighting 1993 – a pivotal year in hip-hop history. The collection uses Tommy’s recognizable bright colour palette and fuses with softer tones inspired by Patta. Patta x Tommy consists of gender-inclusive styles that capture a modern streetwear take on New York’s 90s vibe.
The brand campaign features NYC-native artists Wiki and Mike, as the leading figures to symbolize the raw resurgence of hip-hop. The duo created an original track, produced by renowned music producer The Alchemist.
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