E-COMMERCE MANAGER

Off The Hook is looking for an experienced E-Commerce Manager to handle and coordinate e-commerce sales efforts while driving growth through our Shopify based retail e-platform, functioning with Lightspeed Retail.

This is a great position for people with lots of knowledge and experience, but who feel boxed in and want to go above and beyond.

The ideal candidate will have a minimum of 5 years experience in e-commerce, working with everything from data entry, development and implementation of SEO, to retargeting campaigns. The candidate will also have to show work stability and a knowledge of streetwear and clothing.

This is a full-time position.

Responsibilities (Including but not limited to) :

• Create weekly online sales report with Shopify Analytics and Google Analytics

• Plan, organize and manage e-commerce and creative team’s weekly workflow

• Build the e-commerce calendar according to product launches, promotions and product pushes

• Organize the photo studio schedule to ensure on-time delivery of e-commerce images

• Conduct ad hoc analysis for E-com teams, and management priorities

• Facilitate decision-making with meaningful analysis and reports

• Identify gaps and opportunities in marketing support with actionable recommendations.

• Ensure that;

  • The visual identity of the brand is communicated coherently across all channels

  • Orders are fulfilled in a timely fashion

  • Web-based marketing campaigns are implemented to grow e-commerce sales

  • SEO optimization is up to date and compatible with current search engine algorithms

  • Inventory-based and seasonal sales are put into place

  • A demographic target is defined and strategies are developed to reach it

  • Prices are up to date and sold out products are removed from the website

  • Site metrics are monitored — such as time for Web pages to load, total numbers of site visitors, and visitors by product or page — and analysed to recommend changes to improve performance.

  • E-commerce team reaches above and beyond marketing objectives

• Contribute to defining KPIs that better reflect performance of web initiatives as executions become increasingly more robust.

• Transform quantitative output into actionable, realistic marketing tactics.

• Coordinate Analytics projects (Tracking / Tagging, connecting technologies, point of contact for the IT support teams)

• Perform ROI analysis on Off The Hook key e-commerce initiatives and maximize ROAS for e-commerce conversion funnel (Add to cart > Checkout)

• Identify emerging trends and Off The Hook’s position relative to the rest of the industry

• Oversee performance of third parties;

• Website platform provider

• Email provider

• Web development agency

• Shipping provider

• Coordinate the implementation of digital and brick and mortar initiatives

• Coordinate the loyalty program along with the community manager

• Organize and set up sales through the Frenzy channel, while coordinating online sales efforts

• Develop & Execute Annual online performance marketing plans

• Design and develop loyalty and retention strategies that drive repeat visits and sales

• Recommend creative marketing tactics to support driving e-commerce sales leads and revenue

• Work with e-commerce team and involved third parties for testing and optimization of online user experience

• Gather market and e-commerce/omnichannel related information to develop accurate online market

In addition, the E-Commerce Manager will ensure that the website’s security credentials are up to date, and that the customer’s personal information is safe from cyber criminals. We expect that metrics will be analysed to monitor the performance of products and promotions, and that the digital marketing will accurately reflect changes in customer’s demands and trends. 

Knowledge, skills and attributes :

• Proven experience in developing online business strategies in collaboration with product and marketing managers

• A bachelor's degree in Business Marketing, E-Marketing or a related major. Experience in advertising design is also an asset, for retargeting purposes

• The ability to multi-task and turn projects around on short deadlines

• A grasp of web design software knowledge to properly critique and advise the design team

• Beyond this, candidates need a strong understanding of analytics softwares to track performances of the website

• Proficient in working with Excel, Word, PowerPoint

• Outstanding written & verbal skills in English (multi-lingual abilities considered an asset)

• Must be detail oriented, self-motivated and time efficient.

• Able to work with limited supervision, and ability to meet all deadlines

• Strong analytical, organizational and planning skills

• Ability to develop great storylines for reports

Please send your resume to harry@offthehook.ca

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