Triple Five Soul
Triple 5 Soul is relaunching under the creative direction of Camella Ehlke. Ehlke founded 555-SOUL in 1989, sewing bespoke clothing in the LES at 151 Ludlow St. She became known for her unconventional styles such as the Tie Hat and deadstock fabric tees and hoodies. Her space was equal parts studio, shop, and clubhouse. The brand’s culture and clothing drew a loyal following, including Mos Def, De La Soul, A Tribe Called Quest, Bobitto, Mad Lib, to name a few.
Before the internet, smartphones, and the term Streetwear existed, 555 SOUL offered a distinct concept that spoke to the early 90’s creative scene in NYC. Triple 5 Soul helped define the streetwear industry with its coalescence of influences from hip-hop, b-boys, skateboarding, and downtown New York City. The brand flourished in the ’90s and early 2000s because of its vibrant energy, community of artists, and unique clothing. According to Ehlke’s announcement letter, these same foundations are at the heart of Triple 5 today.
Learn more about Triple 5 Soul on our blog.