Loviah
Loviah, an innovative skatewear brand, emerged from a skateboarder's dream and a fortuitous family dinner conversation. Pif Daddy's passion for skateboarding and a nudge from his mother-in-law led to the creation of Loviah. The brand's unique identity stems from its founder's dedication to crafting high-quality pants that seamlessly blend style and durability, resonating with skaters seeking comfort and fashion-forward designs.
