Exploring the history of Trucker hats


Originally known as a "Gimme" cap in the '70s, the classic 5-panel mesh back, foam front cap, were often given away by big-name companies at truck stops (hence the name) in order to advertise their products. The low cost to produce and wide front panel made them ideal for companies to emblazon their logos through prints and large patches. The trucker hat soon became a part of a rural worker's uniform, growing in popularity and becoming an iconic symbol of Americana. 

Image Source: Sneum

Enter, the early 2000s. The hat then saw a huge uptick in popularity in the early '00s, championed by musician Pharrell Williams, "Jackass" star Johnny Knoxville, and actor Ashton Kutcher.  Frontrunners as Von Dutch and Ed Hardy were at the forefront of the trend the caps were predominantly worn by the sub-urban youth associated with hip-hop, skater and punk sub-cultures...until it quickly lost it's popularity following a NY Times article that scathingly dismissed the style as played out.

Fast forward to now, almost two decades later and a re-emergence in popularity for '00s style sees the Trucker hat coming back in full-force. Call it the cyclical nature of fashion, or a nostalgic throwback to the birth years of today's youth, Y2K trends are now back.