SNEAKER EXCHANGE: END X BODEGA

The adidas Originals Consortium Sneaker Exchange project is back, and the July edition features a pair of heavy hitters, with UK-based END. and Boston-based Bodega teaming up to give the Iniki Runner and Haven silhouettes a boro-inspired makeover.

The END. x Bodega Pack examines adidas’ rich history while simultaneously questioning the future of athletic footwear. Vintage sneaker connoisseurs will be thrilled by the revival of the Haven - a 1970s running classic - which here receives luxurious make over in a soft suede. Another model making a big impression this year is the brand new Iniki Runner, which deliberately toys with the juxtaposition of a classic aesthetic with modern elements such as BOOST™ sole and an ultra-contemporary silhouette.

With this pack END. and Bodega both showcase their incredible knowledge of contemporary clothing, with this keen eye for detail taking precedence when it came to selecting the sneaker’s materials. The upper on the Iniki Runner and the 3-Stripes on the Haven are reworked in a patchwork, extending the theme of repurposing and ever-evolving roles. Design influence is taken from Boro denim and the Japanese Sashiko stitching method, originally used for repairing jeans but used increasingly for decorative purposes in contemporary menswear. A constant design element throughout the pack is the gum sole which rounds off the “crafted” look and feel of both silhouettes.

The END. x Bodega Iniki Runner and Haven will be available on SATURDAY, JULY 8th, at 10AM, exclusively through Frenzy!