sneaker exchange: colette & undftd
What better way to kick off 2017 than by introducing a new way of thinking about collaborative sneaker releases? You've probably heard by now, but adidas Originals Consortium is launching the Sneaker Exchange in 2017 -- a project that brings two stores together to work on two different silhouettes with adidas. It's a radical shift in how collaborations happen, but it truly represents the Consortium DNA.
To start things off, adidas has tapped colette and UNDFTD to work together on versions of the Campus and EQT, with the shoes telling a story about the duality of day and night, Paris and Los Angeles. The Campus sports a premium white leather upper, with embossed tiger camo, and a beautiful blue heel tab; details that merge UNDFTD and colette's distinct identities. The EQT sports the night colourway, with dark shades of navy and blue. Both pairs are co-branded on the tongue and insole.
The adidas Originals Consortium x colette x UNDFTD Campus and EQT will be available on Saturday, January 28th, at 9am. We will be releasing both pairs through Frenzy. Please make sure to have the latest version of the app downloaded. The Campus retails for $190 + applicable taxes and shipping, while the EQT checks in at $215 + applicable taxes and shipping.