OTH Launch Party at William Gray
So this Monday was the Official Opening Party of our second location, as part of the new Hotel William Gray, and it was fire fam. OTH @ William Gray represents an evolution for us -- rather than a simple copy paste -- it's a store with a curated selection of well-made brands; including Reigning Champ, Carhartt WIP, Naked & Famous Denim, Arc 'teryx, Engineered Garments, and much more to come. Furthermore, the event was an occasion to launch our new ''Class of 99'' collection that is Canadian-made and co-produced with legendary rugby-wear manufacturer Barbarian.
Many friends and media happened to be there and the menswear blog Ton Barbier took photos of it. Plus, special guest Coeur de Pirate made an intimate appearance with a Grand piano on the rooftop terrasse of the hotel - the crème de la crème. And shoutout to Nicky Raisinz and DJ Cosmo for keeping a real good vibe at the lounge.
Throughout the years, our goal is to support the local culture in fields such as art, music, fashion, and photography. This alliance between Off The Hook and William Gray is just a further step in the same way. So we're very grateful for the constant and amazing support.
Many thanks to you all who were present and made this event so lit.