Off The Hook Presents: adidas Montreal 76 & OTH PERFECT 10

Off The Hook Presents: adidas Montreal 76 & OTH PERFECT 10

In 1976, Montreal hosted the world's most important sporting event: the Summer Olympics. We are thrilled to announce adidas’ re-issue of the Montreal 76 shoe, released in conjunction with the launch Off The Hook’s PERFECT 10 capsule apparel collection.

Montreal became world-renown when it hosted the Olympic games back in 1976. During this time, adidas released the Montreal 76 shoe, as part of the official uniform worn by employees of the event. Today this sneaker makes its comeback while featuring the brand’s signature three stripes in sky-blue on a navy suede upper, anchored by an embossed cork-style rubber sole.

Another big win also took place during the 1976 Olympics: Nadia Comăneci became the first gymnast to score a PERFECT 10 in the history of uneven bars competitors. Off The Hook commemorates this historic moment with a capsule apparel collection, which includes a long-sleeved t-shirt, pullover hoodie, and crewneck sweatshirt adorned with Comăneci’s 1976 winning portrait.

Two pop-up installations have been constructed to highlight this combined launch: one at the Off The Hook flagship shop at 1021 St. Catherine Street O., the other at our boutique located at Hotel William Gray. The concept, created by Sarah Hall, is the recreation of a living room dating back to the 1970’s, which includes a retro TV monitor presenting looped footage of Nadia Comăneci’s Olympic performance.

The adidas Montreal 76 will retail for $130+tax and the PERFECT 10 collection will range from $50+tax to $100+tax. Both launches will be available via Off The Hook’s 2 brick-and-mortar locations, as well as the e-commerce shop as of Wednesday, December 13 at 11a.m.

LOOKBOOK

Direction de la création: Angelo Destounis
Rédaction: Michaël Smith
Photographie: Celia Spénard-Ko
Production: Marie-Ève Desrochers
Stylisme: Danièle Proulx
Mannequin: Aimé Mbuyi
Recherche des lieux: Sarah Pelletier
Direction des installations: Sarah Hall-K
Assistants: François Caillou Bernier, Olivier Game Lalonde
Vidéo: Alain Lavoie

Comments

Accumula Collaborator

Hello there!
To whom it may concern @ Off the Hook ,
My name is Jake, I recently have been on the entrepreneurial path and wanted to start my own company , my vision for my business included the name “off the hook” , which led me to come across your business and therefore the reason for this post. For the short time viewing your website and credentials , it looks as though I’m far too late on this one, you have hit the hammer right on the nail in terms of exactly what I want for my future company or something I’d be proud to be a part of , partnering up with a big brand like Adidas and having the location in Montreal are great business decisions and looks like you guys are doing pretty well ! I realize there is not much purpose to this post, but I just wanted to say I’m interested in your brand and your clothing, I feel like it would be a great look and style to add to my personality and something I’d be proud to wear . Hoping to pick up a few things in the new year ! Thanks for taking your time to read . Happy holidays and Merry Christmas ! – Jake Rocque

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