In 1976, Montreal hosted the world's most important sporting event: the Summer Olympics. We are thrilled to announce adidas’ re-issue of the Montreal 76 shoe, released in conjunction with the launch Off The Hook’s PERFECT 10 capsule apparel collection.
Montreal became world-renown when it hosted the Olympic games back in 1976. During this time, adidas released the Montreal 76 shoe, as part of the official uniform worn by employees of the event. Today this sneaker makes its comeback while featuring the brand’s signature three stripes in sky-blue on a navy suede upper, anchored by an embossed cork-style rubber sole.
Another big win also took place during the 1976 Olympics: Nadia Comăneci became the first gymnast to score a PERFECT 10 in the history of uneven bars competitors. Off The Hook commemorates this historic moment with a capsule apparel collection, which includes a long-sleeved t-shirt, pullover hoodie, and crewneck sweatshirt adorned with Comăneci’s 1976 winning portrait.
Two pop-up installations have been constructed to highlight this combined launch: one at the Off The Hook flagship shop at 1021 St. Catherine Street O., the other at our boutique located at Hotel William Gray. The concept, created by Sarah Hall, is the recreation of a living room dating back to the 1970’s, which includes a retro TV monitor presenting looped footage of Nadia Comăneci’s Olympic performance.
The adidas Montreal 76 will retail for $130+tax and the PERFECT 10 collection will range from $50+tax to $100+tax. Both launches will be available via Off The Hook’s 2 brick-and-mortar locations, as well as the e-commerce shop as of Wednesday, December 13 at 11a.m.
Direction de la création: Angelo Destounis
Rédaction: Michaël Smith
Photographie: Celia Spénard-Ko
Production: Marie-Ève Desrochers
Stylisme: Danièle Proulx
Mannequin: Aimé Mbuyi
Recherche des lieux: Sarah Pelletier
Direction des installations: Sarah Hall-K
Assistants: François Caillou Bernier, Olivier Game Lalonde
Vidéo: Alain Lavoie