Covering brand histories and highlighting their success’ is one of the best ways to introduce a brand, but in this case, nobody cares.
While some would call it a brand, and others would call it a side project, nobody really cares all that much about how it’s perceived or what it could be. NoCa was born out of the banter between friends and colleagues over a decade ago as a kind of f*ck you to the fashion industry.
As brands and artists would treat each drop like the end of the world and never stop questioning themselves, nobody cared, they just wanted the release. Even as every brand and their mother brands, sister brands and nephew brands were all jumping into new collaborations, nobody cared.
That’s where Nobody Cares stepped in. With way too much time being spent making a font, or a simple logo, someone out there stepped in to let it be known that Nobody Cares. Driven by satire, parody and inside jokes without enough care to be explained, graphic packs were first launched in 2010 and continue to be launched to this day with the F/W 2022 NoCa drop.
With no deviation from the mindset that’s been set since its first release, the new Nobody Cares Fall Winter ‘22 drop features tees, crews and hoodies all following the brand mantra. Have fun because nobody cares. If you don't like it, nobody cares. If you did it first, nobody cares.