Le Coq Sportif x OTH Omega "La French Connection"
The “French Connection” Omega by Le Coq Sportif and Off The Hook defines our French Canadian history and DNA. Being two of the most prominent places in the world where the French language is recognized as their national language, Off The Hook was able to use this bond to connect with many past, present and future creatives locally in Montreal and internationally in France. The constant exchange of ideas, projects and energy has made Off The Hook what it is today, while developing lasting relationships with our collaborators.
The simple, yet detailed design of our take on the legendary Omega is a nod to the hip hop scene and shot-callers’ outfits in the ‘90s, where they often rocked white-on-white sneakers to stay fresh and show their wealth. Our Le Coq Sportif Omega “French Connection” blends casual wear and elegance. Made in France and build with premium materials like suede, leather and vintage mesh, the French Connection Omega is completed with alternating Off The Hook and Le Coq Sportif branding on its tongue and heel, reflective details on its white laces, and removable velcro patches on each sneaker’s lateral and medial side.
The “Ghostwhite” colorway, inspired by the Hip Hop term “ghostwriting”, is a nod to our silent collaborations within OTH’s French connection. From apparel and sneakers to store concepts and new relationships, our link with Montreal and France have been deeply rooted since our inception in 1999.
The Le Coq Sportif x Off The Hook Omega “La French Connection” is releasing on Saturday, September 19th for $200 CAD. The raffle is now live and ends Friday, September 18th at 12 PM EST.