WORDS BY: LOUIS GUARINO
Skateboarding and skate culture have always been rebellious. Look at any old THRASHER skate video or a video from legacy companies like World Industries, Santa Cruz, and Birdhouse Skateboards (and many, many more), you’ll see skaters who just took over the world and made the world their skateboard - even when authorities tried kicking them out of places; when they were seen as outcasts and troublemakers.
As for streetwear, you know the deal. You know and have learned over time just how important streetwear is as it pertains to self-expression, pushing boundaries, not being among the status quo, and truthfully - being who you want to be and not giving a f*** what others think.
It is only natural that skate culture and streetwear has become practically one and the same.
If your social media algorithm is anything like mine, it’s inundated with skate vids and fashion and in many cases, it’s the skater in some fly outfit boardsliding down a rail or someone doing a nollie 360-flip over a gap. And of course, I’m searching what they’re wearing, looking in the comments, and checking out tagged brands.
And we cannot forget about the power of social media.
Social media has allowed streetwear and skate culture to be pushed immediately into the front of our eyes in a way legacy skate mags used to do.
And if we’re really honest, we want the look even if we can’t do the tricks.
One company bridges the gap seamlessly between skate and street - Polar Skate.
Founded in 2011 in Malmö, Sweden by Pontus Alv, Polar Skate has channeled the creativity of skateboarding and finds inspiration from the 1990’s era of streetwear and skate culture. The baggy fits and silhouettes are shown in the brand’s identity.
Polar Skate, like a skater whose clothing style and skate style match them, is known for its playful, understated clothing while maintaining its uniqueness, comfortability, and elegance - you know, like Nigel Sylvester at the X-Games.
What took Polar Skate from just a “skate brand” to a must-have streetwear brand was their Big Boy Pant that launched in 2020. It became the piece that every skater and people who loved skate style needed to have.
But let’s be clear, their entire aesthetic is wicked like their 92 Puffer, vests, and hoodies - all inspired by the 90’s skate era.
In today’s streetwear scene where many are mimicking the skatewear look and putting their twist on it, it would be a crime to not check out Polar Skate - created by an ex-pro skater with roots in the culture, and the eye for design.