There are two choices : sink or swim.
If we choose to stay on the path we're on, we will sink in an ocean of plastic. But, if we follow adidas and Parley, and trust young, innovative designers like Colin Meredith, we can swim.
They're challenging how we use - and waste - plastic in production and are forcing us to consider the possibilities that the future holds. Swimming against the current is hard, but we have the power to reverse it if we work together. That's why we're joining adidas, Parley and Colin to spin a problem into a solution.
Below are some photos of the vernissage that took place on Wednesday March 28th. The exhibition showcased Colin Meredith's custom life vests, which he made out of recycled plastic bottles. You can also shop his Sink Or Swim capsule online. The exhibition is still going on, so visit our Downtown location to see Colin's work before it's too late!
The even also marked the launch of the latest collaboration between adidas and Parley. Each pair of the NMD_CS1 Parley PK is made of 11 plastic bottles in average. Click here to shop the sneaker.