Toronto-based retailer Better™ Gift Shop teams up once again with Salomon Advanced for a second collaboration in the form of a hybrid between a low hiking sneaker and a trail running shoe, the X Ultra 3 GTX.
Dressed in earth-toned hues as an homage to classic hiking footwear, the shoe is newly updated with new, lively pops of colour. Inspired by the surrounding geography of their home base in Toronto and the various terrains the team encounters daily: from hiking the Niagara escarpment to running around the city landscape, attending meetings or working in the shop. The resulting shoe is a shoe designed to be able to perform and take you anywhere you need to be regardless of the conditions.
“BetterTM Gift Shop is a brand that was built for the community, by the community,” said Oliver Catahan, BetterTM Gift Shop’s General Manager. “With our first Salomon collaboration, we updated their classic hiker silhouette. This time, we’ve put our spin on one of our favorite hiking shoes and more importantly, we’re spotlighting up-and-coming artists that are near and dear to the BetterTM Gift Shop family. We wanted to illustrate the true versatility of this shoe by showing people who actually wear our product over the course of their day.”
The artists Catahan refers to are Hank Reavis (@hankreavis) and Noah Trimble (@noahtrimble_), artists and friends based in Seattle, WA - a city with its own set of varying landscapes. Reavis and Trimble are spotlighted in a documentary short that follows a day in their lives: from the studio, where each focuses on his specific artistic medium, to the outdoors, where Reavis and Trimble seek respite and inspiration. The documentary debuted on April 16, 2021 and can be viewed on BetterTM Gift Shop Instagram page (instagram.com/@bettergiftshop), and website (https://www.bettergiftshop.com). Keeping with the spirit of community, the documentary was directed by Emilio Chavez (@3milio.chavez) and the campaign (also featuring Reavis and Trimble) was shot by photographer Mike Marquez (@mike_smalls), two longtime BetterTM Gift Shop collaborators.
The Better Gift Shop x Salomon Advanced X UItra 3 GTX will retail for #248.00 CAD and will be available in-store at our OTH Plateau location this Wednesday, April 21st at 11:00 AM EST. Any remaining pairs will be released online the following day, April 22nd, at 9:00AM.