Toronto-based retailer Better™ Gift Shop launches their inaugural collaboration with Salomon Advanced

Toronto-based retailer Better™ Gift Shop launches their inaugural collaboration with Salomon Advanced

Salomon Advanced and Better™ Gift Shop inaugurate their first collaboration together with the debut of the former's favorite hiking silhouette; the Shelter CS WP. 

Founded back in 2018 by streetwear veteran Avi Gold, the team from the Toronto-based retailer re-imagines the modern day hiker with an all-new colorway. Drawing inspiration from artwork titled Forest 4 (2005), by German visual artist Gerhard Richter, the Better™ Gift Shop x Salomon Advanced Shelter CS WP sports tones of Olive offset by the Lavender eyelets and inner lining. An homage to the Munstead Lavender Plant, a rugged plant that can survive up to 20 years on harsh mountain side environments - evoking the durability and versatility of the shoe. 

“Technical gear in urban environments makes our day-to-day lives more seamless,” said BetterTM Gift Shop’s designer Jordan Thomas. “The shoe is intended for everyday use in different outdoor and urban environments that make each metropolitan area unique. Whether you’re in Toronto, New York, Paris, or Tokyo, concrete and forest are only separated by a train ride, so we wanted to create something that could straddle both terrains.”

 

To achieve those goals, the team incorporated seamless technology to ensure shoe the shoe remains lightweight. The Salomon Advance x BetterTM Gift Shop Shelter CS WP boot's softshell upper contains a Climashield® membrane designed to insulate, wick away moisture, and protect against wet conditions. While, the rubber toe and heel cap add extra durability against curbs, stairs, roots, or rocks or anything else you might accidentally run into. A Contagrip® outsole incorporates durable, high-wear abrasion-resistant rubber, providing grip and durability on all types of surfaces and offering better stability on technical terrain.

 

 

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