adidas x Wales Bonner SL72 as seen by Off the Hook

ADIDAS X WALES BONNER SL72 AS SEEN BY OFF THE HOOK

Words by: Louis Guarino
Model: Nolan Daniel White
Photographer: Matthew Khalili

 

Creative Genius Wales Bonner and Adidas team up for the classic SL72 Knit: a summertime sneaker first premiering in the summer of the 1972 Olympic Games in Munich now with a unique, forward-thinking, and uncompromising 2023 redesign.


The year was 1972 during the Olympic Games in Munich when Adidas released the SL72 - an iconic sneaker bearing the Trefoil logo for the very first time.

This shoe is history. This shoe has history. This shoe made history. This shoe is continuing to make history.

Inside the shoe was a gold sticker with the phrase, “Weltberühmt Durch Qualität adidas / 70s” which translates to “World Famous For Quality adidas / 70s”. A not-so-subtle reminder to all of Adidas’ passion and innovation back then and continuing to this very day.

This sneaker is no stranger to the spotlight. Just 5 years after the original release, it was in Fortune magazine as one of the top 25 Best-Designed Products available in the USA - the only trainer to be featured. Since then, this iconic silhouette has seen several collaborations.

Here is the beautiful thing: since 1972, the SL72 has virtually remained true to itself with a lightweight, breathable nylon with suede panels to keep its durability, a foam midsole, and a rubber sawtooth outsole. The SL72 knows who it is and its engineering is timeless.

To carry on that tradition in a unique, creative, and fashion-forward way Adidas collaborated with UK designer Wales Bonner in 2020 and after much success with the first two capsules, they are continuing the collaboration for a third installment.

Wales puts her Midas-touch on the SL72’s in a way only she can - taking her UK and Jamaican heritage and blending urban culture and luxury fashion. Not only is her intuition obvious in the design, her design approach is backed by a desire to search for new perspectives on communities, art, and history.

The 2023 version of the SL72 will be stocked at Off The Hook in the vermillion/chocolate colourway. The sidewalls are knit with suede panels and her signature exposed stitching on the heel tab and tongue and Wales Bonner stamped in the suede for a subtle yet personal touch. Releasing on June 9th in-store at 11AM. 

The adidas x Wales Bonner SL72 Knit releases Friday, June 9th, in-store first at 11:00 am for locals, any remaining pairs (if any) will be released online at 2:00 PM EST.