adidas Originals YEEZY BOOST 350 V2 release details


adidas Originals and Kanye West have teamed up to unveil three new colourways of the YEEZY BOOST 350 V2. 

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas' technology with Kanye West's unmistakable aesthetic. The 350 V2 makes an audacious play for colour with an upper composed of Primeknit in three impactful hues of yarn. A coloured streak bears the mark "SPLY-350". A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction. 

We've partnered with Frenzy, a new app, to give people a fair shake at getting their hands on a pair of YEEZY BOOST 350 V2s. Designed to take bots out of the game, Frenzy levels the playing field for sneaker releases and we're excited to be partnering with them for the launch of both the app and the YEEZY BOOST 350 V2.

Using the power of ApplePay, Frenzy allows you to secure your pair in mere seconds, and ensures that you're going up against actual humans, not computers that are programmed to beat you to the punch.

We'll be releasing all three colourways through Frenzy at 11:00AM on Wednesday, November 23rd. You can download Frenzy through the App Store and set up your information before hand. Good luck.