adidas Originals and Kanye West have teamed up to unveil a crisp, clean colourway of the Yeezy BOOST 350 v2.
Redesigned yet true to its roots, the YEEZY BOOST 350 v2 is crafted with beautiful, premium materials that infuse adidas' technology with Kanye West's unmistakable aesthetic. This take on the 350 v2 sees the now-iconic shoe imagined with a white-on-white design.
Once again, we'll be partnering with Frenzy for the release of the Yeezy BOOST 350 v2. This time, however, we're excited to introduce a new twist. We'll be integrating Frenzy's Dropzone technology to create a unique shopping event that is geofenced inside a pre-determined location. Imagine if PokemonGO had a baby with a sneaker release, and that's essentially what a Dropzone is. The shoes will only be available through Frenzy to those who are located within the Dropzone.
The adidas Originals Yeezy BOOST 350 v2 Cream will be available at a random time between 9am and 11am on Saturday, April 29th. The Dropzone will be located in Dorchester Square (between Peel and Metcalfe, and North of René-Lévesque). The sale card will appear only to those located within the Dropzone.
*** PLEASE NOTE THAT NO PAIRS WILL BE ON SITE, NOR AT EITHER STORE. ALL PAIRS WILL BE SHIPPED AT THE BEGINNING OF NEXT WEEK. ***
You can download Frenzy through the App Store and set up your information before hand. Good luck.