adidas Consortium x UNDFTD
UNDEFEATED may have opened stores across the United States and as far afield as Japan, but here the retailer pays homage to its local heritage. It reworks the Busenitz – a skate classic – in a color reminiscent of the Californian desert.
This Busenitz celebrates the golden era when the surfers came ashore, attached wheels to their boards, hit the walkways and began a skating revolution. Skateboarding may have come a long way over the past half century but skaters still need their footwear to meet exacting demands. It must be lightweight and perform like a sports shoe with a sole tough enough to withstand a thrashing off the concrete. The Busenitz began life as a soccer shoe but was adopted by the skate community due to its hardwearing durability.
UNDEFEATED ventures beyond the shoreline and into the vast desert, which serves as the inspiration behind this execution. While sand is the dominating color on its upper, subtle desert camo details are found on the medial 3-Stripes and the Busenitz’s signature extended tongue. As well as suede, this Busenitz is made using hardwearing CORDURA® nylon, a military material to match the military aesthetic.
With utilitarian footwear and apparel gradually creeping further and further into day-to-day styling, this collaboration is a reminder that UNDEFEATED - champions of ‘functional’ from the beginning – stay committed to all the right principles.
Available at 1021 Ste Catherine O. and online as of 11am Saturday, September 17th.