adidas Consortium x OVERKILL

adidas Consortium x OVERKILL

OVERKILL is the OG sneaker emporium in Berlin. Since opening in 2003 in the multi-cultural Kreuzberg district, OVERKILL has become the city’s foremost hub for street culture. It has grown to become an urban lifestyle store stocking the world’s best footwear, clothing and graffiti equipment. Deeply proud of its civic identity, OVERKILL takes inspiration from the local area and delivers an impressive EQT Support pack in collaboration with adidas Consortium.

The pack features two models: the EQT Support ADV and the EQT Support Future, titled “Coat of Arms” as the color palette - red, black and white – is a reference to Kreuzberg’s traditional emblem. Despite opening a decade after the EQT Support was first released as a running shoe, OVERKILL holds a long-held love for this particular model and range, being among the stores heavily responsible for the its renaissance. Via events, showcases and previous collaborations, OVERKILL has been assisting the EQT’s revival among the new generation of sneaker enthusiasts and veterans alike who are looking for both heritage and a powerful aesthetic.

The adidas Consortium x OVERKILL EQT Support ADV and EQT Support Future will be available at both Downtown and Old Montreal locations this Saturday, May 27th at 11AM in limited quantities. 

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