Founded in Stockholm, april 2005 by Alexis Holm and Anna Stenvi. The company’s primary goal is to design and produce a range of unique shoes, that reflect the present, yet rely on the past.
Materials are always at the core of every collection together with a strong Scandinavian design aesthetic, creating a uniquely wearable product. All items are created with minute attention to details and hands-on presence in all stages of development.
“There is something familiar about our shoes, yet they do not look like anything previous. The idea was that they should feel as though they have always existed, just as new in their look as they are classic in their style”
- Alexis Holm, co-founder gram.
The concept of weight is very much a personal story, based in Alexi’s genuine interest for the technical side of design. Form, function, material and construction, all these parameters are part of the canvas on which we paint.
Each one lifeless without the other, but when brought together and balanced correctly, a gram shoe is born. Every pair is weighed as a means to express the intimate connection between the sum of its parts and the parts that make it what it is.
This is intended to give you a closer connection to the actual construction and materials used for our shoes.